The Southwestern Route is Gearing Up for the 38th Annual Heroes Ride on August 5

On Friday, August 5, as others may be wondering what they’re doing for the weekend, the Southwestern Route will begin their ride in La Crosse for the 38th Annual Heroes Ride. Their love of riding bicycles, support for our Veterans and love of The Highground are what motivates them to complete the three-day, 90 plus mile journey.

The Southwestern Route riders standing at the “Fragments” tribute after the 2021 Annual Bike Tour.

Terri Stott, Marine Spouse & Southwestern Route Leader, rides with her family and friends for this event. Knowing firsthand the sacrifices a military family makes, this ride has become near and dear to Terri’s heart.  The Highground and the Southwestern Route are grateful for the many individual route supporters who have provided words of encouragement and sponsorship support for “a noble cause.”

The Heroes Ride is The Highground’s largest and longest running fundraiser. This event helps the organization to continue focusing on programs for Veterans and families as well as provide education for visitors to better understand the tremendous sacrifices each and every service member has made. The Highground Veterans Retreats, Family PTS Support Group, Veterans Reunions and PTSD Book Program are known to relieve burdens and soften memories for many Veterans, their families and their friends.  

For their continued generous contributions and support, each registered rider and SAG personnel receives an event t-shirt, recognition for their years of participation and sponsorship funds raised followed by a celebratory meal on the plaza and a short ceremony. Please join The Highground along the flag-lined road to help welcome our riders and support personnel as they cross the finish line.  

The Highground is grateful for all returning riders and looks forward to welcoming new riders every year. There is still time to join one of the routes this year. Supporters who would like to participate are encouraged to contact the route leader for the route closest to them as soon as possible. Route information and an online registration option are available at thehighgroundheroesride.com. General event questions can be directed to Bonnie Pettis at 715-743-4224 or by email to events@thehighground.us.