On Friday, August 5, as others may be wondering what they’re doing for the weekend, over 40 bicyclists plus support and gear personnel, many who are Veterans, will join the Western Route in New Richmond for the 38th Annual Heroes Ride. Their love of riding bicycles, support for our Veterans and love of The Highground are what motivates them to complete the three-day, 160 plus mile journey.

Having taken on the role of Route Leader for the Western Route in 2021, Cole Peterson attributes his enthusiasm for The Highground’s Annual Bike Tour to his grandfather Jerry Simon. Jerry has ridden for this event since its inception. The large group of riders will begin their journey in New Richmond and make their way to The Highground along lightly-traveled country roads and established bicycle trails through Menomonie and Osseo. The Highground and the Western Route are grateful for the support of Stache Bike & Adventure LLC in Eau Claire, Riverside Bike & Skate Shop Inc. in Eau Claire, Asher Lasting Exteriors in Eau Claire, J & L Auto in Menomonee, Lowe Advertising in New Richmond, VFW Post #8514 in Osseo and many more.   

The Heroes Ride is The Highground’s largest and longest running fundraiser. This event helps the organization to continue focusing on programs for Veterans and families as well as provide education for visitors to better understand the tremendous sacrifices each and every service member has made. The Highground Veterans Retreats, Family PTS Support Group, Veterans Reunions and PTSD Book Program are known to relieve burdens and soften memories for many Veterans, their families and their friends.  

For their continued generous contributions and support, each registered rider and SAG personnel receives an event t-shirt, recognition for their years of participation and sponsorship funds raised followed by a celebratory meal on the plaza and a short ceremony. Please join The Highground along the flag-lined road to help welcome our riders and support personnel as they cross the finish line.  

The Highground is grateful for all returning riders and looks forward to welcoming new riders every year. There is still time to join one of the routes this year. Supporters who would like to participate are encouraged to contact the route leader for the route closest to them as soon as possible. Route information and an online registration option are available at thehighgroundheroesride.com. General event questions can be directed to Bonnie Pettis at 715-743-4224 or by email to events@thehighground.us.